Georgia Shiels, Marketing Executive at Linear Media, explains why creating content consistently is important and how it benefits your business.
Content is one of the biggest components to modern marketing. Any good marketing strategy relies on effective content and the tools used around content to enhance your online presence. Stay ahead of your competition and post consistent well-written content optimised for Google.
1. Google Loves Optimised Content (and so do your consumers)
To build a strong web presence, content must not only be well-written but must be optimised for SEO so that it ranks well in Google (click here to understand SEO). If only one of these is done, the content will only be seen by a tiny fraction of those who could benefit from them. This means less traffic and therefore, fewer leads are generated.
“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users.”
– Phil Frost, Entrepreneur (worth $4.9 billion)
Ways to optimise content:
2. Building Relationships
The goal of content creation is to generate traffic – and eventually, revenue. Many companies see online content as purely a way to sell their products and services however this will only bring short-term benefits.
“People don’t like to be sold to, but they love to BUY!”
– Jeffrey Gitomer, Author of ‘Little Red Book of Selling’
Interesting, original and helpful content which creates a lasting impression with the target audience is much more beneficial, inciting a reader to make more than just one click. The key is to deliver quality content that earns the respect of your consumer as it consistently addresses a need.
3. Personal Touch
Generic marketing is on the decline and the competition for strong web presence is on the rise. Adding knowledge to the conversation while being authentic should be the foundation of your thought leadership, allowing people to identify with your brand on a more personal level.
“Authenticity, honesty and personal voice underlie much of what’s successful on the web.”
– Rick Levine, co-author of The Cluetrain Manifesto
There are a few different ways you can add a personal element to your brand, while maintaining your professionalism:
If you would like to know how to plan and implement a digital media strategy for your business, or would like to find out more information regarding media and marketing get in touch with Linear Media today.
Linear Media services: