Linear Media: Does your business REALLY need a website?

Georgia Shiels, Marketing Executive at Linear Media, shares the benefits of having a professional website to represent your business online.

I think it’s fair to say that pretty much all businesses have a website these days. However, a lot of people aren’t quite sure why their company needs one and what they should use it for. It seems to have become part of the process of setting up a business but only a few are truly capitalising on this effective and some would argue the most effective, means of advertisement.

Let’s talk through just a few of the many purposes a website has. This will give you an idea of the potential a website has to not only represent your business, but to help it grow.

Purpose #1: It Provides Social Proof

30% of consumers won’t consider a business without a website. The first thing a potential buyer does is Google search your company name and if you don’t show up, don’t expect them to dig through the Yellow Pages for your contact details. Does the Yellow Pages even exist anymore? A website provides easy access for your customers to find out about your business and entice them to want to find out more.

Purpose #2: You Control Your Brand’s Narrative

Your business is your brand, with an identity, a personality and a message which you can control through your website. You can write a company blog, link your company’s social media channels and tell people who you are and what you do in your own words. This gets your brand in front of your target audience much faster than old-school methods of mailed brochures or print ads which many people don’t take notice of.

Purpose #3: Showcase Your Products & Services

You have the opportunity to beautifully display your products or outline your services in detail, using images or videos to showcase what you can deliver. You have the power to lessen the possibility of a potential customer going elsewhere to purchase.

On a Final Note…

There are so many ways a website can help build your business and your brand. It can certainly be a lot cheaper than other forms of advertising and you can even edit the site yourself using a simple developer site such as WordPress or Strikingly.

However, I must stress that it’s so important to have a website built by professional web developers if you are considering it. We all have a cousin who can build one for free, but a cheap-looking and unprofessional website could do your company more harm than good. It will also save a lot of time and hassle in the long-run if you build a great website to begin with. Linear Media work with our clients to help them build or maintain a suitable, eye catching and fit for purpose website.

If you would like to know how to plan and implement a digital media strategy for your business, or would like to find out more information regarding media and marketing get in touch with Linear Media today.

Linear Media services:

  • Website design and build
  • Website content creation
  • Pay Per Click ad campaigns
  • Key message creation
  • Video creation
  • Social media set up
  • Social media management
  • Digital infrastructure review

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