Kate Horne, Director of Linear Media, discusses the benefits of optimising your business to appear on search engine results pages.
SEO focuses on growing visibility in organic (non-paid) search engine results such as Google. It involves both technical and creative elements to improve rankings, drive traffic and increase awareness in search engines.
1. A User-Friendly Website
Improving the user experience of your website through creating a well-structured, clean and uncluttered site compels a casual reader to stay longer; therefore, increasing page views and customer conversion rates. On-page SEO, done properly, can improve user experience which enhances search engine results.
Similarly, highly relevant content such as blogs, articles, relevant information on your business and your latest products and services keeps readers happy because they are more likely to find exactly what they’re looking for on the site. If a website solves their problems, they are more likely to visit again or convert to a new client for your business.
2. Bring in More Targeted Customers
SEO is an efficient and affordable marketing strategy which can help to bring “targeted” traffic to the website, meaning people who are searching for what might be found on your site. It can increase customer leads by bringing in potential customers who are actively seeking to find your product or service.
3. Better Conversion Rates
SEO-optimised websites load faster, are easy to read and navigate and will display effectively in mobile and tablets. Websites easier to browse are more likely to grab and hold the attention of readers and visitors; increasing the chances of them becoming returning visitors and loyal clients.
4. Builds Brand Awareness
One of the benefits of getting higher rankings on the search engine results pages is building brand awareness. Your potential clients are more likely to trust your brand when your website appears on the first page of major search engines such as Google. Therefore, businesses wishing to build brand awareness must invest in SEO in order to build a strong web presence.
5. Bypass Competition
It’s important to check out whether similar businesses are investing in SEO, particularly in the competitive market of finance. If they are doing SEO, it’s important to not only look at what they’re doing well but also what isn’t working in order to enhance your own SEO.
If you would like to know how to plan and implement a digital media strategy for your business, or would like to find out more information regarding media and marketing get in touch with Linear Media today.
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