Your business’ online platforms can be a powerful marketing tool and a vital part of your marketing strategy. In this article, we explain why businesses all use social media and why you should be too – whether that be on LinkedIn, Instagram, Facebook, Twitter or a website.
Build Brand Awareness
In simple terms, building brand awareness shows customers and potential customers your business’ qualities, products or identity. This can be done through shouting about all the amazing things your company is doing and the brilliant products and services you offer.
What are the benefits of doing this online?
Interaction with customers and potential customers
To open up opportunities for sharing information
Content reaches many more users than your followers alone
How is this achieved?
Social media strategy based on the brand strategy
Key message creation
Interaction and engagement with followers
Reach a Wider Audience
There are over 2.4 billion social media users worldwide and the number is growing every year. This is a huge amount of potential custom and therefore it is critical to tap into your target audience within that.
What are the benefits?
Connect with people worldwide
Targeted to your chosen region, demographic and time
Increased Search Engine Optimisation (SEO)
Stay ahead of your competition
How is this done?
Social media set up based on your target market
Social media management – interacting, engaging with and growing followers daily
Promoting the business through sharing content
Pay Per Click advertising campaigns
Power of Emotions
There’s a lot of competition out there on the internet which are selling similar products or services so it’s never been more important to make your company stand out by connecting with people on a personal level. Show your company is built with real people with faces and personalities.
What are the advantages of this?
Puts real people behind a business name
Showcases all the amazing things your business does and everyone in it
Tells the story of your brand
Improves client retention
How can this be done?
Thought leadership through written content and video creation – put a face and a voice behind a company
Show the faces and personalities behind the business, not just the logo
Offer valuable content to your audience
Ask for feedback from followers
If you would like to know how to plan and implement a digital media strategy for your business, or would like to find out more information regarding media and marketing get in touch with Linear Media today.